While logo, on the other hand, is a graphic or a piece of text that builds its visual image and attracts the attention of customers. It is also the most informative and concise about the personality elements of your company. The icon of your company appears in all your corporate designs, making your products easily identifiable.
It differentiates you from the competition – The brand can be a powerful tool to distinguish your products and services from those that other companies offer.
Logo Design Tips To Create A Strong Brand Identity
Analyze design trends in all areas – The best way to do it is to be inspired by good designs. You can look at books or search specialized websites, yes, that is only a source of inspiration.
Make it simple – For an effective brand identity, it must be thought of in terms of clarity. The idea is that from the name, the public can already imagine the proposed service, which has the advantage of selecting immediately a potential clientele. This may limit its impact in terms of quantity, but each sensitized person will memorize all the more the identity conveyed.
Follow the trends, but keeping your essence – The best way to stand out is to find the brand’s own personality.
Look for inspiration – You can follow the most cutting-edge design studios to find out what is most popular and adapt it to your style.
Distinguish between “follow trends” and “imitate” – Select the ideas that you like the most and look for ways to integrate or mix them to achieve a unique design.
The visual – Graphic work is essential to any identity. Today, information passes quickly and captures less and less the human eye. It must be powerful and original enough to stay in the memory.
Consistency – The visual identity of the brand should not be thought of as graphically. However, this must be consistent with a communication strategy. Should indications on the activity have to integrate the design, should the name be entirely part of the logo, which colors will speak to the customer? All of this depends on the market in which you intend to act and the competition that prevails there.
Generalize its use – As soon as the graphic identity is defined, it must be used everywhere. It must resolutely focus on the company. Presentation packs, letterhead, mailing signatures, icons on social networks, it is at this price that it will be promoted, until becoming obvious to the public.
To protect yourself
This is not necessarily obvious, but there are legal instruments to protect against plagiarism. A brand identity is work, conceived from an idea and that is specific to the user. Even if the risk appears uncertain, one should not hesitate to definitely attach this image to his company.